Looking to get quick insight into someone? What they read can tell you a lot. But another trick: how they read. Give this person a newspaper or magazine and see how they flip through it.
If they:
1. Read from front to back
Organized. On top of things. They probably know a thing or two about about finances and planning -- even if they don't actively manage either. They know whats up. They are usually on time, and are good with money.
2. Jump straight to the same section: sports | entertainment | food
Creature of habit. They shop at the same stores, and like to buy the same brand. This discount shopper will continue hunting for bargains well after their blockbuster IPO. Similarly don't expect them to skip their Friday night Steak if they run into financial hardship.
3. Flip randomly, read what catches their attention
Carefree. Doesn't care much about what other people think. Spontaneous and good with meeting new people. They keep their cool and can be counted on to plan and host a last minute party.
4. Only read the front page & top stories
Busy. On the go and running fast. They want to get "what is important" and move on quickly. Always looking for a sound bite they can use in the elevator. Tight with their time and money, careful to spend it where they deem most beneficial.
5. Read from back to front
Doesn't want to miss a thing. Impatient and creative. They forge their own path and are probably wary of authority. Good at seeing ahead and sizing people up.
If they:
1. Read from front to back
Organized. On top of things. They probably know a thing or two about about finances and planning -- even if they don't actively manage either. They know whats up. They are usually on time, and are good with money.
2. Jump straight to the same section: sports | entertainment | food
Creature of habit. They shop at the same stores, and like to buy the same brand. This discount shopper will continue hunting for bargains well after their blockbuster IPO. Similarly don't expect them to skip their Friday night Steak if they run into financial hardship.
3. Flip randomly, read what catches their attention
Carefree. Doesn't care much about what other people think. Spontaneous and good with meeting new people. They keep their cool and can be counted on to plan and host a last minute party.
4. Only read the front page & top stories
Busy. On the go and running fast. They want to get "what is important" and move on quickly. Always looking for a sound bite they can use in the elevator. Tight with their time and money, careful to spend it where they deem most beneficial.
5. Read from back to front
Doesn't want to miss a thing. Impatient and creative. They forge their own path and are probably wary of authority. Good at seeing ahead and sizing people up.
No comments:
Post a Comment